[MUSIC VIDEO REVIEW] TWICE - Knock Knock (2017)

It has not been that long since TWICE released their latest album TWICEcoaster: Lane 1. But, the girls already back again! TWICE just launched new album called TWICEcoaster: Lane 2 on Monday, February 20^th 2017. It’s a follow up album from TWICEcoaster series that has two additional songs.

For this album, TWICE chooses Knock Knock as title track. This song managed to garner anticipation prior to its release. People want to know whether this song able to continue TWICE’s last year success. But at the same time, they also curious to see if TWICE formula become repetitive.

So, how does Knock Knock fare into? Could TWICE continue their success? Check out my review below…………………….

TWICE provided fresh twist in Knock Knock. The girls decided to ditch dance music and went into pop-rock route. This song dominated by full band instrumental with a little bit of electronic touch. Unlike TWICE previous singles, Knock Knock flowed was simple. The verses became strongest point while the refrain part did not explosive.

TWICE also tried new approach regarding their vocals. The talking part and cutesy intonation were still there. However, they minimized it this time. We finally got to hear TWICE real vocals! Most of the girls nailed Knock Knock because the singing part fitted right into their vocal range. The girls also had a chance to do vocal layering, which sounded unique throughout the song.

Knock Knock may have different treatment, but it did not mean to lose TWICE identity. This song still has build up verses with hook ending. This made Knock Knock enjoyable and easy to remember like TWICE previous hits. Beside that, Knock Knock also successfully maintained TWICE cheerful music vibe.

TWICE signature style can also be seen on Knock Knock music video. It’s a mix of fun and quirky theme. The fun aspect represented by usages of color. TWICE decided to go bold by appearing in bright colors such as yellow and orange. These colors popped up on stop motion scene, which added uniqueness in the music video.

Then quirky theme represented on Knock Knock storyline. It told a story about how TWICE waited for someone to knock on their house door. They hoped someone special who could come and shake their heart, just like the song lyrics.

The girls stayed together in pajama attire and waited for a long night. But, the right boy never came. The girls instead got a visit from JYP (this was hilarious!) and mysterious book. When TWICE read the book, it showed fairytale stories and various characters, which referred to their appearance in TT music video.

Suddenly, the snow fell and the girls went out to play around. They had fun without realizing time. At 12 AM, their house door closed while the girls still stayed outside. They could not go back and decided to ask help by knocking the door continuously.

There was a twist here. Their knocking gesture apparently related to TT music video. It’s pretty cool, right? I love how TWICE always managed to coordinate all of their music video.

TWICE nailed it again with Knock Knock. The song showed a right balance between trying something new and maintaining signature style. It’s a combination of TWICE uniqueness, cuteness, and sassiness. As for Knock Knock music video, it added more fun aspect to the song.

It’s safe to say that TWICE is on the right track. I like that they showed enough effort to explore various type of music without losing their identity. If they keep this up and avoid repetitiveness, I’m sure they able to lock their position as one of top girl groups in K-Pop music industry.

Rating:            3.5/5

Categories: Chaeyoung, Dahyun, Jihyo, Jungyeon, Knock Knock, Kpop, Mina, Momo, Nayeon, Sana, TWICE, Tzuyu